"Wave-Making" Product Launch Event in Hong Kong Shed Light on Ocean Sustainability

A split image with the left side featuring a display wall showcasing WAVEIT's branding and sustainability messages, and the right side showing a man wearing a crossbody bag made from 4 plastic bottles. The display wall includes text highlighting WAVEIT's mission and product details, such as a messenger bag made from 8 plastic bottles.

The beauty of fashion lies in its endless possibilities. When sustainability is factored in, our style  becomes even more multidimensional and meaningful. But can fashion and sustainability coexist?  In WAVEIT, the answer is a resounding "Why not?" We, WAVEIT, with a strong commitment to  environment conservation and stylish design, we aim to marry fashion with sustainability. 

On June 13, 2024, we hosted the "Wave-Making" product launch event at a restaurant in the  Cultural Centre, Tsim Sha Tsui. The event was a celebration of sustainable oceans and  showcased our new products.

A split image with the left side showing a man and a woman posing with WAVEIT bags against a branded backdrop, and the right side featuring the same woman interacting with a display of plastic bottles. The backdrop highlights WAVEIT's branding and sustainability messages, and both individuals are dressed in casual outfits, showcasing the eco-friendly bags made from recycled plastic bottles.

 

For Ocean-Loving Fashion Enthusiasts 

Every year, nearly 8 million tons of plastic waste flow into the oceans, acting as toxins and  threatening biodiversity. WAVEIT aims to drive sustainable development, one bag at a time, just  like our tagline "Sustainability In. Waste Out." Part of the backpack is made from recycled plastic  bottles, preventing them from ending up in landfills and polluting the oceans. 

Our first product line is the "Sea Sparkle Series." These bags, with their minimalist yet bold  designs, capture the enchanting allure of the ocean. The reflective patterns on the straps evoke  the mesmerizing ocean phenomenon of sea sparkle. If you love both the ocean and fashion, this  series is a must-have. For more information, please visit thewaveit.com/collections/sea-sparkle series . 

 

A split image with the left side showing a young woman and a man wearing WAVEIT bags, and the right side depicting an underwater scene with plastic waste and fish. The text 'SEA SPARKLE - OCEAN MIRACLE THAT TRAVELS WITH YOU' is overlaid in bright orange. The image highlights the contrast between stylish, sustainable fashion and the environmental impact of plastic pollution in the oceans.

On the left, a display of WAVEIT eco-friendly bags in various colors, set against a blue ocean-themed backdrop with a fishing net and plastic bottles. On the right, a close-up of a blue WAVEIT backpack, half of which is constructed from stacked blue plastic bottles. The image highlights the transformation of plastic waste into stylish, sustainable products.

From Trash to Design 

We incorporate fabric crafted from recycled plastic bottles. Discarded bottles are collected,  cleaned, shredded into plastic flakes, and reformed into fabric by the brand's suppliers before  being handed over to WAVEIT for design and production. Thus, each bag carries a unique story.

An infographic illustrating the process of recycling plastic bottles into products. The image shows three crushed plastic bottles on the left, an arrow pointing to plastic pellets in the center, and another arrow pointing to a blue WAVEIT backpack on the right. This visual representation highlights the transformation of waste plastic into sustainable fashion products.

 

We refer to our customers as "Wave Makers." By choosing us, customers make a statement for  the ocean, preventing more plastic waste from entering the seas and achieving "sustainability." To  highlight each customer's contribution, every bag features a special label indicating the number of  recycled bottles used to create it. 

The Sea Sparkle Series includes backpacks and crossbody bags with laptop and phone  compartments, making them practical yet stylish choices for commuters. The key point is, fashion  and sustainability coexist in these bag styles – no compromises needed. 

Close-up image showing details of a WAVEIT bag made from recycled materials. On the left, a label reads 'Sustainability In. Waste Out.' with an icon indicating the bag is made from 14 plastic bottles. On the right, a hand is placing a metal water bottle inside the bag, highlighting its practical design and sustainability focus.

Kicking Off with a Splash 

Our debut event at Tsim Sha Tsui was attended by many fashion enthusiasts in town. In addition  to showcasing their latest bags, we partnered with the non-governmental organization - A Plastic  Ocean to highlight the impact of plastic pollution on marine ecosystems at the event. Interactive art  installations and workshops were held to help attendees understand our mission and philosophy.

Close-up of two hands holding a black bag while attaching a blue and white WAVEIT logo patch. The person on the left is wearing a white wristband and a silver watch. The background shows a wooden table with scattered patches and badges, emphasizing the hands-on customization and branding activity.

Your Voices for the Ocean Will Travel Worldwide with WAVEIT 

During the “Voices for the Ocean “workshop, attendees wrote down their most dreaded visions of  plastic pollution in oceans and attached them, along with recycled bottles, to an exhibit board. This  art installation, inspired by the concept of a message in a bottle, symbolizes the discarding of  plastic pollution nightmares and the return of a zero-plastic ocean. 

These "voices" will travel the world with our sales team, displayed at sales points and exhibitions  globally. Through Wave Makers, the message of ocean conservation will be spread far and wide.

On the left, a man and a woman stand in front of a WAVEIT display board that reads 'You're Part of It.' The woman carries a small blue crossbody bag, and the man holds a blue messenger bag, both made from recycled plastic bottles. On the right, a close-up shows hands holding a plastic bottle wrapped in a bag with handwritten messages and signatures, illustrating the campaign's focus on sustainability and community engagement.

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Just like ocean waves, small in a big way.

Gentle sea waves may look subtle but are also unstoppable forces pushing onshore. Just like what we are doing here in WAVEIT – help solve the ocean issues by transforming waste into bag designs, helping the nature one bag at a time.

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